REEF TRACK

Reef Track is redefining how divers navigate and understand the underwater world. Whipsaw partnered with the Reef Track team to establish a brand foundation rooted in clarity, confidence, and trust. From positioning and visual language to tone of voice, the brand was designed to feel dependable without being dated and technical without being intimidating. Every decision supported the same idea: when visibility fades, Reef Track should feel steady, intuitive, and innovative.

We extended the brand into physical touchpoints through merchandise and booth design for Reef Track’s launch at DEMA. Bold graphics, clear messaging, and a confident visual system made the platform immediately understandable on a busy show floor, and merch gave divers a tangible way to connect with the brand beyond the booth.