Enlisted collaborated with Rise Bar to revamp its brand positioning, identity, and packaging design. By leveraging customer insights and strategic design frameworks, the partnership aimed to develop a visually compelling packaging solution that would effectively communicate Rise Bar’s key benefits and appeal to health-conscious consumers seeking simple, clean, and protein-rich snacks.

As a 10+ year old brand, bringing relevancy to Rise Bar’s image and positioning while effectively conveying its numerous benefits posed a significant challenge. Condensing essential information into visually appealing packaging suitable for shelf display amidst a crowded market landscape was imperative.

The new packaging design, launched in Q1 of 2024, garnered positive feedback from consumers, leading to increased engagement and visibility both on physical and digital shelves. Rise Bar’s strengthened position in the market hopes to facilitate expansion into new product categories, achieving strategic objectives and driving market performance.